8. Your team’s performance is a reflection of your own

Wanting to take credit for the victories and avoid blame for the losses is human nature. But as a sales leader and the business owner, you can’t pass the buck. The performance of your sales team is a reflection of your performance as a leader.

When team members asked me the same question for the tenth time, I had to accept it wasn’t their failure to absorb the information — it was my failure to properly communicate it and my expectations about their learning.

When salespeople miss their monthly quota, it wasn’t their failure to sell – it’s mine for not making sure they were doing the right things.   If you’re not leading them, you need to own that for yourself.